Advertising locally on 101.5FM Truckee Tahoe Radio enables you to reach local and visiting consumers and may boost foot traffic and sales at your location.
At Truckee Tahoe Radio, our mission is to entertain and inform the local community. We are independent so we can play and talk about what the community wants to hear. We focus on what’s important to the Lake Tahoe and Truckee area, reporting on local news, events, and weather. Our dedication to the “Tahoe Lifestyle” has thousands of people tuning in to listen to us every day.
Radio is the most efficient and effective medium, making it a great way to reach consumers. The Truckee Tahoe Radio sales team custom tailors advertising opportunities to fit the needs of your business, taking into account your goals, budget, and messaging.
Radio doesn’t just reach the community; it is woven into the fabric of community. Radio stations bring consumers together and motivates them to act.
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Broadcast radio accounts for 85% of the ad-supported audio time spent in the car
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Percentage of Listeners who value and trust radio personality's opinions
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Percentage of listeners would try a brand recommended by their favorite radio personality
The Humane Society of Truckee-Tahoe (HSTT) has enjoyed working with KTKE for over a decade, and we’ve established a great relationship built on familiarity and trust. The friendly staff at KTKE goes above and beyond to deliver high-quality, effective, and affordable advertising year after year.
As a nonprofit organization, we are diligent about where we spend our advertising dollars. With KTKE, we know we’re investing money to build awareness, all with the goal of helping pets. Whether a live remote or a live read, the on-air personalities bring enthusiasm and sincerity to what they’re promoting on our behalf because they care for pets and support our cause.
The Humane Society of Truckee-Tahoe is grateful we have a local radio station that truly cares about our community. Thank you, KTKE!
Partnering with Truckee Tahoe Radio for the past 6 years, has been nothing short of exceptional. As a business invested in community engagement and quality content, we couldn’t have found a better platform to share our message.
The professionalism and dedication of the team at Truckee Tahoe Radio shines through in every aspect of our collaboration. Their commitment to delivering insightful, thought-provoking programming aligns seamlessly with our values, ensuring our message reaches our audience.
From the moment we started our advertising campaign, the support and guidance provided by the team at Truckee Tahoe Radio has been incredible. Their deep understanding of their audience and the community they serve has allowed us to tailor our message effectively by fostering meaningful connections and driving great results for our business.
By supporting public radio, we not only showcase our business but also invest in the vitality of our community. We are proud to be associated with such a wonderful local business and look forward to continued collaboration in the future.
Elivate started advertising with KTKE in our first month of business. As a new North Tahoe-based adventure wellness company, their partnership has been an invaluable part of our growth. We were hesitant about radio advertising at first because we come from a digital background, but we see the results of the radio campaigns at almost every event we participate in when people come up and say they heard about us on the radio. The entire team has been extremely supportive, introducing themselves in person, brainstorming about ideas to help us grow, and making connections to their network as we scale. They are always thinking of ways to help us, whether it’s reviewing event calendars to see what would be a good fit to brainstorming different media packages so that we can try to see what works best. We also share our metrics with them to get input on what we’re learning and what we can update to get better results. I trust their input to help us understand the audience better, to continue to improve our messages, and to continue to evolve the value we can bring to locals and visitors alike.
From our main representative Maria, to the DJs to Hoss-about-town, everyone is familiar with our business and on our side. We were even able to give an on-air IV to one of the DJs! We are grateful to have such amazing partners and to support another local business and our local community overall!
Meet Our Sales Team
